Mass Media Content Analysis Idea

To analyze the most common methods of advertising on the web. I will examine a random selection of popular web-sites that cover a variety of interest areas. On these web-sites I will record the number of indivudual advertising areas on the front page. Each advertising area will be broken down in to a categories. First being text vs. graphic ads. Of the graphic ads I will record whether they are animated or still images. And I will also record whether the graphic ads attempt to trick the user into clicking them through trickery.